In this day and age, everyone lives online. Therefore, an online presence is essential to keeping your business relevant. A marketing strategy that does not involve an online plan will not be effective in reaching your target audience. In order to keep your business relevant, it’s important that your marketing strategies keep up to date with the latest trends.
Generating Web Traffic
Establishing an online presence through a website is a great start, but it’s not enough. Your digital marketing strategy will help direct web traffic to your website in order to generate sales. A top quality website is a great way to promote trust in your brand, but it won’t mean anything if you can’t direct leads to your site.
Search Engines
There are two different methods that digital marketers use to make your website visible on search engines: search engine optimization and paid search. Search engine optimization (SEO) involves marketing tactics aimed at causing your website to organically show up first when searches enter certain keywords into search engines. Through blogging, proper content organization, and keyword inclusion, SEO can help your website climb to the top of search engine rankings.
Paid search is a quicker tactic aimed at yielding quick results. When you use paid search, you will pay a search engine to promote your website when searchers enter certain keywords. Each time a visitor clicks on your site, you pay a specified amount. This option can be more costly than SEO, but yields immediate results.
Educating Consumers
When your digital marketing strategy involves blogging, your goal is to educate the consumer. The way that people shop is changing, and most people do the majority of their research before contacting a business. Therefore, it’s imperative to reach potential customers while they’re doing their research, rather than waiting until they reach the decision phase. When businesses blog, they become part of the research process and reach potential customers before other businesses.
New Trends in Digital Marketing
Digital marketing is essential to promoting your business in the modern age. However, like the world around us, digital marketing strategies and practices are changing and changing quickly. Businesses on the cutting edge keep up with the latest trends in digital marketing to ensure that they reach the maximum amount of customers.
Mobile
Over half of web searches are performed on mobile devices. Additionally, the average American spends between 2 and 3 hours on their mobile device each day. For these reasons, your website should be properly optimized for viewing on a mobile device. Digital marketers emphasize the importance of having a good mobile site to reach the maximum amount of potential customers.
Voice Search
One of the newer trends in digital marketing is voice search. Google projects that by 2020; over half of mobile searches will be performed via voice search. Therefore, it’s important to optimize your website for voice search. Digital marketers targeting voice search make use of long tail keywords and aim to answer “why” and “how” questions. Voice search is very closely tied with rich answers.